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ASAHI beer, a hacker attack puts supplies in Japan at risk

Published on October 3, 2025

While the crisis enters his fifth day - writes the Guardian - supermarkets and retailers are preparing for empty shelves, while the Japanese popular pubs, the Izakaya, who are needed to spine and super dry in the bottle, could be forced to change supplier. In a declaration issued today, the CEO of Asahi, Atsushi Katsuki, said for the first time publicly that the IT attack involved a ransomware and that the investigations confirmed "a potential unauthorized transfer of data". "To avoid further damage - he continued - we are omitting specific details regarding the cyberattacco.We took immediate measures to contain and respond to the accident and given the utmost priority to the protection of critical data, including the personal information of our customers and commercial partners, we also promptly isolated the systems concerned to minimize the impact ". Asahi has operating offices all over the world, with offices and production sites in North America, Europe and Australasia.Asahi Europe (European division of the group) manages the Peroni brands, blue ribbon, great reserve."The extent of the interruption of the system is currently limited to Japan," said the company. In Japan, Asahi aims to "resume partially and gradually" the operations of his call center next week. "The potential impact of this accident on our financial results for the tax year that ends in December 2025 is currently being reviewed," said the company. The price of the ASAHI shares stood at 1,710 Yen (11.61 dollars) at the end of the counterattacks in Japan today, down more than 6% from the beginning of the week.Since the beginning of the year, the value of the actions of the manufacturer of Whiskey Nikka has increased by over 6%.